Clothing designed to come to life through being lived in
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The Essentials Reimagined
What we stand for
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A guide to dressing for an English summer in the countryside, with natural layers for picnics, al fresco dining, country fairs and cool evenings outdoors. Browse outfit ideas from the Blueprints and Foundation collections, designed to mix, match and move with the weather.
Learn about the story behind the new Blueprints SS26 collection and browse our look book.
For over 6,000 years, indigo has shaped trade routes, clothed workers, fuelled empires, and faded beautifully with wear.
In 2026, we’re turning the cyanometer into a shared practice. A small Sunday ritual, wherever you live. A way to gather a community around noticing, rather than noise.
Every Sunday, we’ll share our cyanometer reading on Instagram and invite you to share yours too. Some of us will be under wide country skies, some in town, some by the coast, some in a field, some at a kitchen window. Same sky, different blues.